What is SEO and why it’s important?

Search engine optimization(SEO) is a combination of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search engine results page of a search engine (SERP) — including Google, Bing, Yahoo and other.

Search engine results pages (SERP) are web pages served to users when they search for something online using a search engine, such as Google. The user enters their search query and search algorithms query the world wide web against those queries and present result to SERP.

SEO is an online marketing practice focused on growing visibility of your business via organic (nonpaid) search engine results. SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too. 

Why SEO is Important? (Advantages of SEO)

An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become advanced and sophisticated, they still can’t see and understand a web page the same way a human can. Implementation of best SEO practices on your website helps the engines figure out what each page is about, and how it may be useful for users.

Other reason includes but not limited to:

• The majority of search engines users are more likely to click on one of the top 3 suggestions in the results pages (SERPS).
• SEO is not only about search engines but good SEO practices make website lightweight and help in improving the user experience as well as usability in long run.
• People who find your web site by searching Google or Bing are more likely to share it on Facebook, Twitter, Google+ or other social media channels. Managing share feature in article or page is easy nowadays.
• SEO can put you ahead of the competition. For example: If two travel agencies are selling the same trip packages, the search engine optimized travel website is more likely to have more customers enquiry and make more conversions.

To sum up:

• SEO is Good for Business Visibility and Branding
• SEO Provides Your Business Credibility
• SEO Brings Your Business Traffic
• SEO Has One of the Best ROI’s in Advertising
• SEO Gives You Unseen Insight into Your Customers with analytic software

Know more about Digital Marketing in Nepal or visit our SEO Service Page and Request for Quotation.