Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
Some examples of social media sites and applications include Facebook, YouTube, Twitter, LinkedIn, Pinterest and other sites that have content based on user participation and user-generated content (UGC).
Social Media Marketing seeks companionship with customers that have similar interests via social media avenues so as to develop a long-lasting relationship and as a result, drive more revenues. There are a wide range of Social Media tools, websites and resources available…from the highly visible and popular such as Facebook and Twitter through to niche communities such as StumbleUpon or Digg…each with their own nuances and requiring a unique finesse. To succeed, you need an overall Social Media strategy, a tactical plan and a Social Media partner who can help guide and implement the Social Media component of your broader marketing plan.
Social Media Marketing seeks to integrate research, best practice, theory, audience and partnership insight to inform the delivery of competition sensitive and segmented social change programs that are effective, efficient, equitable and sustainable.
SMM can help with the no. of goals, such as:
Also, attach tracking tags such as #HashTags to your SMM campaign so that you can properly monitor them.