How do you think the brands that are currently successfully operating in the market have built up on their reputation? Did you know that reputation is something that comes with trust? If your target audience or your customers don’t trust you then you will not be able to create a good reputation in the market. Most brands choose to make a wikipedia page in these times to create a good reputation and to increase their credibility in the market. Having a good credibility allows brands to attract more customers and also helps in attracting more investors as well, do you agree?